Every kitten saved starts with a foster, and finding fosters starts with showing up in your community. This project put a part-time outreach contractor to work getting the word out about fostering.
The team took a grassroots approach, holding six information tables at local library branches and taking part in a large regional humane society event. They created two new brochures on fostering and distributed them to area businesses, along with tote bags, bumper stickers, and round business cards with a QR code linking to the adoption application.
The more the team was out talking about what they do, the more interest there was in fostering. The impact: three new fosters who opened their homes to eight kittens and gave them a safe place to grow.
